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When we first launched The Pink Stuff Miracle Paste, we had no idea of the impact it would have on all our wonderful customers.

It's eye-catching packaging, natural products, great price and most importantly it's excellent cleaning made it fly off the shelves and it is still doing so!

Home / Our Mission

Kind to bunnies.
Tough on dirt.

Every Pink Stuff product is vegan and approved by Cruelty Free International under the Leaping Bunny programme. We never test on animals: not our ingredients, not our finished products.

VEGANCertified
CRUELTY
FREELeaping Bunny
MADE IN
ENGLANDRedditch, UK
The Miracle Cleaning Paste
Our story

From one pink tub to millions of homes

The Pink Stuff started with a single cleaning paste made in England, and grew into the cleaning brand the internet can't stop talking about. Today there's a pink cleaner for almost every job in the home, from ovens and grout to white trainers and school shirts.

In Malaysia, The Pink Stuff is brought to you by A&W Industrial (M) Sdn. Bhd., the authorised distributor, so every product you buy here is the genuine article.

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What we stand for

Clean, the pink way

VeganNo animal-derived ingredients, ever.
Leaping BunnyThe best global assurance of cruelty-free products.
No nastiesNo GMOs, parabens or triclosan.
Open ingredientsEvery product's full list, on our Ingredients page.

Mission copy is a placeholder for The Pink Stuff Malaysia to confirm.

When we first launched The Pink Stuff Miracle Paste, we had no idea of the impact it would have on all our wonderful customers.

It's eye-catching packaging, natural products, great price and most importantly it's excellent cleaning made it fly off the shelves and it is still doing so!